full transcript
From the Ted Talk by Dan Ariely: How to change your behavior for the better
Unscramble the Blue Letters
OK, so I sit in this place that sells fuearnl iacunnrse. And this guy comes in with his son — his son is about 12 — and he buys funeral insurance for a week. It will ceovr 90 percent of his funeral expense only if he dies in the next seven days. Right? These are very poor people, they buy small amounts of insurance and small amount of soap and such. And he gets that certificate, and in a very ceremonious way, he gives it to his son. And as he gives it to his son, I think to myself, why the cneeromy? What is this father doing? Now, think about the breadwinner that decides on that particular day to decrit some money into insurance or savings. What is the family going to see tonight? They're going to see less. Right? At that level of poverty, there'll be less food, less kerosene, less water — something less tonight. And what his father was doing and what our coin was trying to do is to say, yes, there's less food on the talbe, but there's another activity. You see, what haeneppd is, there are many good, important economic activities, like savings and insurance, that are isnlivbie. And now the question is: How do we make them visible?
Open Cloze
OK, so I sit in this place that sells _______ _________. And this guy comes in with his son — his son is about 12 — and he buys funeral insurance for a week. It will _____ 90 percent of his funeral expense only if he dies in the next seven days. Right? These are very poor people, they buy small amounts of insurance and small amount of soap and such. And he gets that certificate, and in a very ceremonious way, he gives it to his son. And as he gives it to his son, I think to myself, why the ________? What is this father doing? Now, think about the breadwinner that decides on that particular day to ______ some money into insurance or savings. What is the family going to see tonight? They're going to see less. Right? At that level of poverty, there'll be less food, less kerosene, less water — something less tonight. And what his father was doing and what our coin was trying to do is to say, yes, there's less food on the _____, but there's another activity. You see, what ________ is, there are many good, important economic activities, like savings and insurance, that are _________. And now the question is: How do we make them visible?
Solution
- funeral
- direct
- cover
- table
- happened
- invisible
- insurance
- ceremony
Original Text
OK, so I sit in this place that sells funeral insurance. And this guy comes in with his son — his son is about 12 — and he buys funeral insurance for a week. It will cover 90 percent of his funeral expense only if he dies in the next seven days. Right? These are very poor people, they buy small amounts of insurance and small amount of soap and such. And he gets that certificate, and in a very ceremonious way, he gives it to his son. And as he gives it to his son, I think to myself, why the ceremony? What is this father doing? Now, think about the breadwinner that decides on that particular day to direct some money into insurance or savings. What is the family going to see tonight? They're going to see less. Right? At that level of poverty, there'll be less food, less kerosene, less water — something less tonight. And what his father was doing and what our coin was trying to do is to say, yes, there's less food on the table, but there's another activity. You see, what happened is, there are many good, important economic activities, like savings and insurance, that are invisible. And now the question is: How do we make them visible?
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
loss aversion |
5 |
send people |
4 |
online pharmacy |
3 |
funeral insurance |
3 |
social science |
2 |
sad news |
2 |
give people |
2 |
desired behavior |
2 |
rainy day |
2 |
live hand |
2 |
text message |
2 |
week helps |
2 |
ten percent |
2 |
twenty percent |
2 |
sells funeral |
2 |
people spend |
2 |
ngrams of length 3
collocation |
frequency |
sells funeral insurance |
2 |
Important Words
- activities
- activity
- amount
- amounts
- breadwinner
- buy
- buys
- ceremonious
- ceremony
- certificate
- coin
- cover
- day
- days
- decides
- dies
- direct
- economic
- expense
- family
- father
- food
- funeral
- good
- guy
- happened
- important
- insurance
- invisible
- kerosene
- level
- money
- people
- percent
- place
- poor
- poverty
- question
- savings
- sells
- sit
- small
- soap
- son
- table
- tonight
- visible
- water
- week